As I mentioned earlier, I did my first $1 million year in 2013 and my
online business has continued to grow rapidly since then. So this
particular module will teach you how to go from 6 figures a year... to 7
figures a year. This is the same exact blueprint I've used in my own
business. The best part: it's simple, easy to follow, and works fast.
All you have to do is follow the directions.
Saturday, March 5, 2016
Thursday, April 25, 2013
The eyeballs are moving to mobile says Adfonic’s Malachard
A while back, GoMo News had the chance to sit down and have a cosy chat with Victor Malachard who is CEO and co-founder with Adfonic – almost certainly one of the world’s largest specialists in the mobile advertising sector. For example, Victor says his company can boast circa 100 billion impressions per month. That’s very definitely not chicken feed. As he says, “The eyballs are moving to mobile” and the mobile advertising is going to be the sector to watch – not just in digital and online advertising but in terms of advertising in its entirety.
In the present mobile advertising market, “The reality is that there is more supply than demand,” Victor revealed.
In other words there is more inventory than advertisers chasing suitable outlets.
This is just one of the reason why – in the current advertising climate, RTB (Real Time Bidding) has become so important.
Malachard couldn’t stress this enough as he revealed that real-time bidding now makes up around 55 per cent of Adfonic’s revenues.
RTB exchanges are rapidly replacing the old practices whereby advertisers bought directly from content providers and publishers when rolling out their campaigns.
Featurephones
Somewhat surprisingly for GoMo News, Victor Malachard explained that the featurephone still has strong relevance to his company’s advertising business.
Don’t forget the humble featurephone when talking about mobile advertising, Malachard warns. They are still very heavily in the mix.
For example, in the USA still only around 50 per cent of subscribers have migrated to smartphones, Malachard pointed out.
Which is another good reason to ensure featurephones are kept as part of mobile campaigns.
Additionally, he says Nokia is still a leading brand in many world markets and the Finnish handset supplier continues to produce new featurephones for its customers.
The only problem, of course, as Malachard explained, “It’s difficult to get brand energy through featurephone promotions.”
AdFonics’ objective, according to Malachard, is trying to restore the balance and make ads as relevant as possible to the consumer.
“Publishers also don’t want consumers to see ads that they don’t want just as much as consumers don’t want to see unwanted ads.” Hence the need for finely tuned targeting.
However, Malachard emphasised that specialist mobile advertising companies such as his are in the business of targeting users [not hardware], so it doesn’t matter what type of mobile phone the consumer actually has.
At the other end of the scale, at AdFonic, “We can measure for example rich media campaigns work better on tablets than on smartphones so we look to place our inventory on tablets,” Malachard added.
However, Big Data is the buzzword of the moment. “Companies that do data well are the ones most likely to succeed,” he declared.
The goal, however, is more accurate segmentation. Which is where Big Data comes into the equation once again.
Malachard urged GoMo News (being British based) to keep a beady eye on Weve, the joint venture between Telefonica, Vodafone and EE.
This JV just might able the leading UK operators to commercialise their data.
Can Google stop the drop in mobile advertising prices?
Google's latest quarterly earnings raise concerns about its mobile ad efforts. But things may turn out just fine for the tech giant. More than fine, in fact.
FORTUNE – For Google, the money has always been in advertising.
Propelled by products like AdWords, advertising generated $43.7 billion in sales last year -- a whopping 95% of Google's (GOOG) overall revenue. Its continually lucrative ad business has allowed Google to use its cash for other less-profitable ventures: Android, self-driving cars, Glass among many others. But like most of tech, Google has been challenged by the transition from desktop to mobile computing -- and how to make money from users browsing the web on smartphones and tablets. One thing is for certain: The mobile market cannot be ignored. In the U.S. alone, mobile ad spending is expected to more than double from $7 billion this year to $16 billion in 2015. JMP Securities analyst Ron Josey recently estimated that mobile ads now account for 14% of Google's overall ad sales.
An important metric for Google tied to ads is called "cost-per-click." It measures the average amount advertisers pay Google each time a user clicks on an ad. Last quarter, the company announced it would reduce the number of ads on its mobile search page to preserve the user experience and predicted a higher cost-per-click. The latter didn't happen. Instead, Google's cost-per-click fell 4% compared with the same time last year and marked the sixth consecutive quarterly decline.
In truth, mobile ads still command lower prices than desktop ads do, the argument being that people remain less likely to click ads on their phones or tablets than desktops. (What's more, many users may be clicking on them accidentally.) "The saying goes that ad dollars follow eyeballs, but that's not entirely the case," explains Clark Frederickson, vice president of New York-based digital market research firm eMarketer. Companies may be quick to tout growing mobile sales, but at the end of the day, just over 10% of e-commerce occurs on mobile. And until mobile phones and tablets become just as much a buying device as they are say, a consumption device, Frederickson says many advertisers will continue to focus their ad dollars on the desktop for the time being -- even if the desktop's days appear numbered.
Certainly, Google has laid the groundwork for a mobile ad boom, with its Google+ social network and popular Android OS, which has over 750 million users. In theory, these products should allow the company to easily push ads through to a wide number of devices via multiple channels, but tangible returns aren't there yet. Google+ may have over 500 million members, but just 135 million of those return to the social network each month. (A far cry from Facebook's 1 billion-strong user base.)
More products like Enhanced Campaigns should improve Google's mobile ad push moving forward. Rolled out last February, the AdWords feature lets marketers more easily advertise across different platforms and devices. In exchange for Enhanced Campaigns' ability to more easily and dynamically market across different platforms and devices, marketers give Google more control over ad prices. Indeed, Frederickson says Enhanced Campaigns played a big role in preventing a sharper decline in cost-per-click during Google's latest quarter. In other words, it could have been worse.
But it's far from doom and gloom for Mountain View where the future of advertising is concerned. With nearly 29% of the U.S. mobile display ad market, Facebook (FB) may have the largest share, but eMarketer expects Google to take the lead beginning next year. Simply put, as consumers rely more and more on their devices -- for purchases, as well as content consumption and creation -- Google in particular will become increasingly better positioned to reap the benefits from a developing market.
5 Mobile Trends for 2013 (Projection Alert!)
At the end of every year, there is no shortage of projections -- especially in the advertising industry. Analysts, bloggers and even internal teams try to predict "what's next", in order to better plan and budget for the coming year.
But often the best way to understand what's around the corner is to take a peek back at where you came from, what direction you're going, and how fast you're traveling.
Last week our parent company, Opera Software, released a report that does just that. It looks back on the biggest moments and trends from the year, leveraging the data from its mobile ad platform of 10,000 sites and apps which serves 40 billion impressions a month. So we're not talking about a casual, subjective glance; this is a deep dive into what actually happened in the last 12 months.
Several of these trends are no doubt going to continue in 2013, and likely build even more momentum:
iPhone and iOS will enjoy the view from the top
The Samsung Galaxy III is definitely a huge hit among many -- about 30 million have sold since it's mid-year launch. But the iPhone 5, which launched about four months later, now accounts for 16.1% of all iPhone device traffic compared to the S III's 8% of Android traffic. And nearly half (44.4%) of all impressions are served on iOS-based devices, compared to 29% on Android devices. To top it off, iOS 6 is now at a 65% adoption rate, and as we've noted, is providing solutions to a lot of problems we had been facing this year.
Music, video and entertainment content will continue to dominate mobile
Mobile music powerhouse Pandora was in the news a lot this year for its success in monetizing mobile, and Shazam and Slacker Radio made huge strides too. But mobile consumers are devouring video and entertainment content as well. Nearly one in four (23.8%) mobile impressions in 2012 was served on a site or app in the Music, Video and Media category. Together with Entertainment, these publishers generated 30% of total revenue for the year.
Targeting will only get better
To say we're exciting about the targeting possibilities in 2013 would be a grand understatement. Apple has led the way with a simple privacy-compliant unique identifer called the IDFA built into iOS 6, and we hope Google will follow suit.
Innovative ad units will kill the boring banner
We're already seeing cool campaigns like Kia's Build a Car, which uses a tap-to-expand ad unit that allows users to see various colors and 360-degree views, leading to a more sophisticated mobile site with customization options, video content and car-shopping tools. Look for more engaging experiences like this one in the coming year.
The Hispanic segment will explode
With publishers like Univision catering to the Latino community -- and being named one of Opera's notable publishers of the year -- many brand advertisers are finally seeing clear opportunities to hone in on this segment. About halfway through the year, a study confirmed that Hispanics outpace non-Hispanics in smartphone adoption, and use them to research and make purchases more often. The demographic is more likely to remember brands advertised on mobile devices, and they are motivated to visit brand sites and/or retail stores as a result of digital advertising and social posts.
Sunday, August 26, 2012
Vitel Wireless Leader Stephen Harris, Work From Home Dad.: T D Jakes- Positioning Yourself for Prosperity
Vitel Wireless Leader Stephen Harris, Work From Home Dad.: T D Jakes- Positioning Yourself for Prosperity: I know that God is positioning me for success! GET READY - GET READY - If you went through some tough times in the last year - YOU A...
Wednesday, May 23, 2012
Internet Marketing And Network Marketing | Why To Connect Them
The changes are that you are reading this article because you are currently with network marketing opportunity and want to start marketing on the internet. Network marketing industry has been around for very long time, but things have really changed recently in the ever changing modern world.
The way we used to get introduced to the industry was by friend, relative or someone we knew..or perhaps you got invite to hotel or home meeting. If you’ve been in the industry for a while….you know exactly what I mean! Even though these methods are still in use today, the worldwide internet has changed the game by bringing internet and network marketing together.
Internet And Network Marketing – Benefits
Internet has been a very welcome guest to the network marketers around the world. Now instead just talking to our warm market; friends, family and people that we know about our business opportunity and the products that we are selling, we can now target people all over the world and we can target people who are actively looking for what we are offering.
This is a huge benefit, because just talking to people around you means that you will eventually run out of contacts…and when this happens your business will suffer and won’t grow. You find asking yourself a question; “What now?”
Connecting “internet and network marketing” together means that you will never run out of people to talk to, which means that you can keep growing your business not only now but years to come.
Internet And Network Marketing – Company
Even though we live in the modern world and things are changing by the minute, most network marketing companies are still teaching you the old school methods when it comes to marketing; contact your warm market.
This is all cool and I still encourage you to do it… but remember…you will most likely get rejected by most of your warm market and even if you have luck with this technique you will eventually run out of people to talk to and face the question; “Now what?”
When you join network marketing opportunity today, you’ll get replicate website. This website is there to make your sales and join people into your business. OK, if you have one of these, you must be aware that this website on it’s own is not going to make you any money. You must drive traffic to that website and generate leads in order to make sales and sign people into your business…period!
Internet And Network Marketing – Marketing
In order for you to drive traffic to your website and generate leads, you must learn how to connect the internet and network marketing. As I already mentioned before…most network marketing opportunities do not teach you internet marketing methods or strategies. You must look outside a box and get this education and training elsewhere.
The best place to learn internet marketing is by joining a marketing system, that teaches you the in’s and out’s of online marketing and provides you all the tools and training that you need in order to start marketing your business on the internet .
The benefits of joining a marketing system is that you don’t need to do any of the “scary” techy stuff…like building a capture page, blog or sales funnel.
All of these are provided to you…all you need to do is to get in, go trough the training and start marketing. The top notch training will teach you exactly how to drive traffic and start generating leads …so that you can start making sales and joining people into your business from today.
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